Inside the Library & Lounge
A space designed for slowing down, looking closer, and experiencing TUDOR with the kind of depth usually reserved for collectors’ tables and late-night conversations.
Here, you can explore and purchase our selected range of TUDOR timepieces, trace the arc of the brand’s legacy, and discover the philosophy that has shaped everything TUDOR has achieved. The library invites you to dive into stories and heritage; the lounge gives you room to settle in, compare notes, and see the watches as they’re meant to be experienced — in hand, at your pace.
The doors are open, and the space will live here for several months.
Drop by, spend time, and join the community discovering this chapter of TUDOR in London.
Shop The Range
Browse our selected range and enter the world of modern TUDOR icons, curated by our team
Featured Watches
News & Updates
Dive into our TUDOR stories, insights, and videos. Get behind the scenes of watch culture.
INTERVIEW
It’s not every day you get to announce to the world that you are collaborating with one of the biggest watch brands currently operating, but today we are very pleased to say that Tudor is coming into our London Discovery Studio for a four-month residency in the form a lounge and library where you can not only learn about and experience Tudor but also buy the entire brand’s catalogue.
VIDEO
Do Tudor watches use in-house movements? In this video, Andrew explores the nuanced distinction between “in-house” and “manufacture” movements through the example of Tudor, a fan-favourite watch brand that collaborates closely with movement maker Kenissi. Tudor’s approach challenges traditional watchmaking labels by emphasising performance and value over terminology.
ARTICLE
It wouldn’t take much twisting of my arm for me to take the side of vintage and heritage-inspired watches. Classic designs that have built the legacies of brands are cemented in our minds, making it easy to envision a life with them. Compact case dimensions are easy to wear, and rarely look out of place. A collection of mid-sized watches with classic designs can likely be worn with almost any outfit for any occasion.
What our guests say
Hear it from those who live it, enthusiasts sharing their Time+Tide experience.
“Time and Tide simply is the best manifestation of modern watch buying. A lovely space filled with knowledgeable, friendly staff.”
Julian Moss
“I can safely say Time+Tide is my favorite. The atmosphere is so welcoming to all, whether you are a newbie like myself or an enthusiast like my partner.”
Elizabeth Cogbill
“I can honestly tell you that this is by far one of the best boutiques. I can see passion from the team going beyond just the value of the watches.”
Cheah Tung Seng
Events
Step inside moments built for collectors & enthusiasts. Launches, gatherings, and celebrations of watchmaking.
Time+Tide London Discovery Studio
December 2nd, Thursday 6:30-9:30pm
All the Details, Explained
Find quick answers to the common questions about the Tudor x Time+Tide Library & Lounge.
So… what exactly is the Tudor Library & Lounge?
It’s Tudor, but not as you’ve seen it before. A place to browse, try on, and buy from a curated selection of Tudor timepieces — all within a space designed for discovery and conversation. Think of it as part boutique, part library, part lounge.
Why is this different from other Tudor retailers?
Because it offers a more relaxed, immersive way to experience Tudor. The Library & Lounge gives you time, space, and expert guidance to explore the watches at your own pace, in an environment built for conversation and discovery, with the freedom to enjoy the brand however you like.
Is it just for browsing, or can I actually buy a watch?
You can absolutely buy a Tudor. The Lounge will be a fully authorised Tudor retail experience. You’ll be able to explore and purchase from our curated selection of Tudor’s most sought-after pieces, plus a few surprises you won’t find on every shelf in town.
How can I stay updated?
Right here, actually. This page will keep evolving with every update — from new watches in stock to event details and behind-the-scenes stories.
Want it straight to your inbox? Join our mailing list and we’ll make sure you’re the first to know everything Tudor.
When does it open?
It’s open now! The Library & Lounge experience will be open from 10am-6pm Mon-Sat all the way up till March 2026. The books will be stacked, the watches polished, and the coffee hot.
Where can I find it?
You’ll find the Library & Lounge inside the Time+Tide London Discovery Studio, our new home for all things horological and a proper spot to get hands-on with watches you love.
1st Floor, West, Portland House, 4 Great Portland St, London W1W 8QJ
What watches will you have?
Expect a curated mix of Tudor favourites — from Black Bay to Pelagos — along with a few special pieces and surprises that make a visit worth your time.
Will there be events?
Yes. Collectors’ nights, launch parties, and community gatherings — the kind of events that make watch enthusiasm feel like a shared secret. And if you pick up a Tudor during the residency, you’ll get a season’s pass to join them all. CLICK HERE to view our current TUDOR event schedule.
Contact
Reach out today and we'll help in any way we can.
Opening hours:
Mon – Sat / 10am – 6pm
1st Floor, Portland House
4 Great Portland St
London W1W 8QJ
United Kingdom